Lazada Image & Content Quality Guidelines

Creating high-quality images for e-commerce is essential for enhancing your brand's presence. Here are the key guidelines from Lazada University to follow when designing your product images:

1. Multiple Angles: Capture and upload product images from various angles to provide customers with a comprehensive view of the item.

2. High Quality: Ensure your images are clear and professional—avoid blurry, grainy, or pixelated visuals. Upload only high-resolution images.

3. Content Restrictions: Ensure that your images do not contain any obscene content. Lazada will take necessary actions against any violations of this rule.

By adhering to these guidelines, you can improve your product's appeal and customer trust on the platform.

Introduction & Basic Image Quality

Product images are crucial as they serve as your sales representatives, allowing customers to visualize and evaluate your products without being able to see or touch them directly. In the Seller Center, you can upload a minimum of 1 image and a maximum of 8 images for each product. However, we recommend uploading at least 3 images to provide a more comprehensive view and enhance customer confidence in their purchasing decision.

Required and Recommented

Required and Recommended

Obscene Image Guideline

Lazada strictly prohibits the display of nudity or sexual activities to ensure a comfortable shopping experience for all users, considering the diverse cultural backgrounds and sensitivities of its audience. In alignment with the Prohibited and Controlled Products Policy, the following content is not permitted:

• Sexually Oriented Images and Nudity: This includes any visual representation of genitals and female breasts, except in breastfeeding contexts.

• Sexual Intercourse/Stimulation: Both explicit and implied depictions are forbidden.

• Other Sexual Activities: This encompasses actions such as erections, the use of sex toys, or any touching of female breasts.

Violations of this policy may result in the issuance of up to 2 non-compliance points, and the affected product listing will be locked. In case of disputes, Lazada reserves the right to make the final decision at its discretion.

Examples of Obscenity

To help you understand what constitutes inappropriate content, here are some specific examples of images that are considered obscene and are not allowed on Lazada:

1. Direct Contact: Images showing direct touching of breasts, penis, or vagina, including scenarios where hands are placed inside underwear.

2. Sexual Activity: Depictions of sexual positions or acts, involving models, figurines, animals, cartoon characters, etc.

3. Inappropriate Exposure: Images that reveal the butt crack of a human model are prohibited unless there is a clear indication of clothing or material present between the butt crack.

Please adhere to these guidelines to ensure your products are well-received. By creating creative and visually appealing images, you can attract more customers and enhance your sales potential.