Founded in 2022 by a dedicated team, Felin began our journey with a passion for beauty and a commitment to quality. Our adventure started by offering a curated selection of hair care products on the Shopee marketplace, where we quickly garnered attention for our innovative approach and customer-centric focus. Recognizing the immense potential of e-commerce, we swiftly expanded our presence, launching on Lazada and TikTok Shop just three months later. This rapid growth reflects our belief in the power of digital platforms to connect with consumers in meaningful ways.

We understand that the landscape of retail is evolving, and we’re excited to be at the forefront of this transformation. With a strong focus on livestream shopping, a trend that is still emerging in Singapore, we have embraced the opportunity to engage with our audience in real-time. This interactive approach not only allows us to showcase our products more vividly but also fosters a sense of community among our customers. We are committed to making each livestream an enjoyable and informative experience, where beauty enthusiasts can connect, share, and learn.

Our growth has also enabled us to collaborate with a diverse array of brands, both internationally and locally. We have partnered with renowned names like Medicube, Colgate, and Mars Wrigley, as well as beloved local favorites such as Theo10, SG Durian, and Mirecle. These collaborations enrich our product offerings and allow us to bring the best to our customers.

We understand that this journey requires patience and creativity, and we’re here to support you every step of the way. Together, let’s explore the possibilities and elevate your beauty journey.